Theme description

A user should be able to quickly read a theme description in the theme store and immediately understand:

• What business and product types this theme is best suited for
• What unique features this theme contains
• How to use unique features
• Which standard features this theme supports
• How to set up standard theme settings

To do this, all theme descriptions need to be structured similarly and use the same words and terminology. This way a user can easily understand the correct theme for their unique needs.

Structure

Short description

• 230 character maximum (matching Google snippet length)
• Pitch your theme to potential customers

Features

Explain who might benefit from this theme most.

Industry vertical (not required)

If this theme is particularly good for fashion stores, electronics shops, beauty retailers, or another vertical. Let them know here.

• Examples (use this spelling)

• Fashion & Apparel shop
• Electronics shops
• Beauty shops
• Bike shops
• Outdoor & Sporting shops
• Food & Nutrition shops
• Hobby shops
• Vape & Alcohol shops
• Jewelry shops

Theme features (required)

Mention 2-8 features your theme has.

• Examples

• Full-width headlines
• 3 different banner layouts
• Display your unique selling points
• Homepage videos and animation
• Quick shop variant selection
• Optional sidebar navigation
• Instagram feed on the homepage
• 100+ fonts
• Fixed header
• 24/7 theme support

Do not include anything that is obvious,  available in all themes, or too technical. Statements that are boasting are also discouraged, they do not help a user decide.

• Examples

• Mobile responsive (all themes)
• Mobile first (too technical)
• Lightspeed partner for 50 years! (boasting)
• Supports multiple languages/currencies (all themes)
• “Font awesome” icons (too technical)
• Great design! (obvious)
• Search engine optimized (all themes)
• Google Fonts (too technical)
• Easy to read and clean code (too technical, all themes)
• Fast page load speeds (all themes)
• Optimized for conversion (all themes)
• Rich snippets (too technical)
• Great UI/UX! (too technical, obvious, hopefully in all themes!)

Size of the business and inventory (not required)

Some themes are designed best for shops with only a few products, other themes are great for shops with thousands of products. If your theme had a business and inventory type in mind, explain that here.

• Examples

• Great for selling a single product
• Great for shops with lots of product categories
• Great for small shops with moderate inventory
• Great for big businesses with lots of products
• Designed for shops with lots of product filters

Pre-defined feature checklist for all themes (required)

All themes must have these features in order to be available on the theme store, this doesn’t mean it’s obvious to the user! Let’s tell them what they can expect from all our great themes.

• List

• Search engine optimized (SEO)
• Mobile responsive
• Sell in multiple languages
• Sell in multiple currencies
• Connect social media accounts
• Homepage headlines
• Track newsletter subscriptions
• Checkout A/B testing
• Continuous theme updates and improvements
• Free theme support

Example

The Machina Moderna theme is built for the independent retailer breaking into the e-commerce marketplace for the first time. Use this theme to quickly get your products out there and into online shoppers’ hands.

Theme features

• Designed for Fashion & Apparel, Beauty and Jewelry shops
• 2 different navigation styles
• Animated banners
• Quick shop variants
• Great for small shops with moderate inventory

Available in all themes

• Search engine optimized (SEO)
• Mobile responsive
• Sell in multiple languages
• Sell in multiple currencies
• Connect social media accounts
• Homepage headlines
• Track newsletter subscriptions
• Checkout A/B testing
• Continuous theme updates and improvements
• Free theme support